You can optimize your

If you’re unsure how large a radius your campaigns report will become your best tool. To access the Google Ads distance report, select the “Reports” icon in the top right corner of Google Ads. From there, select “Predefined reports Dimensions ” “Locations” “Distance.” google ads location targeting - distance report The Google Ads distance report will show how your ads perform at different distances from your Location Assets formerly Location Extensions.

You can customize the columns to include relevant metrics or further segment the Email Marketing List   data. Bear in mind that this report shows cascading radii that grow in size as you get further from your business. Each row’s data includes the one above it–i.e., the data from “Within miles” is also counted in the row for “Within miles.” To see how searchers behave within these ranges, you can easily export this data into Looker Studio or Excel for quick manipulation. Once exported, some simple subtraction can help you.

Understand how people search and convert at different distances from your location. To know how your ads are performing between and miles away, subject the data in the “Within mile” row of the location report from the data “Within miles.” Repeat that process for further distances, and you’ll begin to see how far is “too far” for your local searchers. google ads location targeting spreadsheet How to optimize your location performance with bid adjustments in .