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Post by tanjilaakterjarin12 on Nov 16, 2024 8:29:38 GMT 2
On digital platforms if you abandon the user in the offline world. Remember that although in the past the product was the spearhead of marketing, now the customer is the protagonist of the game and that is what the marketing mix is all about . Read on to see how you can apply this to your next strategy. Coca-Cola's marketing mix Would you like to see an example of the marketing mix so you can apply it to your business? If so, we have found the perfect example and it is Coca-Cola . How does this giant brand manage to keep its users telegram blast delighted despite selling a product that is harmful to health? 1. Product It is true that their star product is the classic soda, but have you ever tried their low-calorie or sugar-free version? The truth is that this brand has created different versions for different customer segments, so it is something you can replicate in your business. Thus we find the generic or base product, Coca-Cola, but another consumer may prefer Coca -Cola light . In this way, it penetrates a much larger market and achieves affinity with the audience by personalizing its products . How can you apply this to your business? Try to make your customer feel special by personalizing what you sell. For example, if you sell diaries, you can try to focus on a more specific niche such as entrepreneurs, ecology lovers or animal lovers, for example. Coca-Cola builds rapport with its audience by personalizing its product 2. Price Coca-Cola is available in almost every country in the world, but the price in each nation is different and adjusts to the economic models of the environment and the financial capacity of the customers .
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